Marketing and Communications Specialist

Apply now Job no: 538899
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:60440000 - AG-IFAS COMMUNICATION SERVICES

Classification Title:

Marketing and Communications Specialist I

Classification Minimum Requirements:

Bachelor’s degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Job Description:

The Marketing and Communications Specialist will contribute to the external promotion of high‑priority programs—such as the nationally supported Breeding Insights initiative—and manage content and user experience for flagship UF/IFAS websites including ifas.ufl.edu and supporting sites like research.ifas.ufl.edu. In partnership with internal stakeholders, faculty, subject‑matter experts, and the UF/IFAS media relations team, this position develops and executes integrated communications plans, supports outreach campaigns, and produces engaging content across web, social media, newsletters, and other digital platforms.

Day-to-day responsibilities include:

IFAS Programs Support
  • Develop and execute integrated communication plans in collaboration with program teams. 
  • Create, edit, and publish digital content (web, social, blogs, newsletters) and support media relations needs as they arise.
  • Support outreach initiatives, including events, story development, and external communications channels.
  • Monitor campaign performance and use analytics to inform strategy.
  • Coordinate with vendors, manage production timelines, and maintain relationships with media outlets.

Internal Communications Support

  • Produce and edit content for internal newsletters, UF/IFAS platforms, and other faculty/staff communications. 
  • Collaborate with UF/IFAS creative teams to develop multimedia assets.
  • Manage and update flagship web content and maintain internal communications tools such as Teams and SharePoint.
  • Ensure communications align with UF/IFAS brand guidelines and are optimized for SEO and user experience.
Expected Salary:

$50,000-55,000; commensurate with education and professional skills and experience.

Required Qualifications:

Bachelor’s degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Preferred:
  • Experience with Adobe Creative Suite, Canva, or similar design tools.
  • Experience with Teams, SharePoint, and other Microsoft Office products.
  • Familiarity with web content management systems (e.g., TERMINALFOUR, WordPress).
  • Strong writing, editing, and storytelling skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strategic thinking and creativity.
  • Excellent interpersonal and communication skills.
  • Detail-oriented with strong organizational abilities.
  • Proficiency in analytics and performance tracking.
Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This is a time-limited position.

Health Assessment Required: No

 

Advertised: Eastern Standard Time
Applications close: Eastern Daylight Time

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