Marketing and Communications Specialist
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Job no: 538899
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:60440000 - AG-IFAS COMMUNICATION SERVICES
| Classification Title: |
Marketing and Communications Specialist I
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| Classification Minimum Requirements: |
Bachelor’s degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
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| Job Description: |
The Marketing and Communications Specialist will contribute to the external promotion of high‑priority programs—such as the nationally supported Breeding Insights initiative—and manage content and user experience for flagship UF/IFAS websites including ifas.ufl.edu and supporting sites like research.ifas.ufl.edu. In partnership with internal stakeholders, faculty, subject‑matter experts, and the UF/IFAS media relations team, this position develops and executes integrated communications plans, supports outreach campaigns, and produces engaging content across web, social media, newsletters, and other digital platforms.
Day-to-day responsibilities include:
IFAS Programs Support
- Develop and execute integrated communication plans in collaboration with program teams.
- Create, edit, and publish digital content (web, social, blogs, newsletters) and support media relations needs as they arise.
- Support outreach initiatives, including events, story development, and external communications channels.
- Monitor campaign performance and use analytics to inform strategy.
- Coordinate with vendors, manage production timelines, and maintain relationships with media outlets.
Internal Communications Support
- Produce and edit content for internal newsletters, UF/IFAS platforms, and other faculty/staff communications.
- Collaborate with UF/IFAS creative teams to develop multimedia assets.
- Manage and update flagship web content and maintain internal communications tools such as Teams and SharePoint.
- Ensure communications align with UF/IFAS brand guidelines and are optimized for SEO and user experience.
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| Expected Salary: |
$50,000-55,000; commensurate with education and professional skills and experience.
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| Required Qualifications: |
Bachelor’s degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
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| Preferred: |
- Experience with Adobe Creative Suite, Canva, or similar design tools.
- Experience with Teams, SharePoint, and other Microsoft Office products.
- Familiarity with web content management systems (e.g., TERMINALFOUR, WordPress).
- Strong writing, editing, and storytelling skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strategic thinking and creativity.
- Excellent interpersonal and communication skills.
- Detail-oriented with strong organizational abilities.
- Proficiency in analytics and performance tracking.
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| Special Instructions to Applicants: |
In order to be considered, you must upload your cover letter and resume.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
This is a time-limited position.
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| Health Assessment Required: |
No |
Advertised: Eastern Standard Time
Applications close: Eastern Daylight Time
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