| Job Description: |
Key Responsibilities:
Lead the production of communications in alignment with the overall strategic plan for TAPS, ensuring messaging consistency and effectiveness across all platforms. Communications should resonate with the diverse university community, including students, faculty, staff, and visitors.
Take the lead in presenting creative work to clients and administrators within the department, guiding presentation teams to effectively convey key messages related to transportation, parking, and mobility that are relevant to the university community’s daily needs.
Evaluate advertising and promotion programs for TAPS, ensuring they are aligned with public relations efforts and the overall objectives of the University of Florida. Communication should reflect the values and goals of the university community, promoting safety, accessibility, and sustainability.
Observe social, economic, and political trends that may have impact on the organization. Provide recommendations to enhance the department’s image and proactively address issues that may affect the university community’s mobility and parking experience.
Work collaboratively with various stakeholders, including university leadership, student organizations, and external partners, to create diverse and impactful publicity methods. This comprehensive approach ensures that all segments of the university community are reached effectively with important information about transportation and parking services, policies, and changes throughout the organization.
Obtain relevant information from clients within the university, including details about transportation and parking initiatives, budget constraints, and Business Affairs communication goals. Tailor communication strategies to effectively address the unique needs of the university community, fostering a sense of inclusion and engagement.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or feedback forms, specifically related to TAPS. Analyze this data to inform and optimize communication strategies, ensuring they meet the needs and preferences of the diverse university community.
By focusing on these responsibilities, the Communications Specialist II will play a vital role in promoting the goals of TAPS, enhancing its visibility, and ensuring clear, consistent communication that supports the mobility, safety, and overall experience of the university community.
Website/social media: Create and assist with the development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision-making. Manage rapid, time‑sensitive communications for TAPS by posting real‑time updates to the website and social media during incidents such as shuttle delays, accidents, service disruptions, and unplanned parking closures. Coordinate with operations, safety, and campus partners to ensure accurate and timely information is shared with the university community.
Creative design: Create or assist with design or editing graphics, photographs, videos, and creation of campus closure and/or construction maps. Update division photograph and video library. Provide event support to include the development of invitations. This job includes coordinating with Business Affairs department staff to assist with voiceovers and collaborating with our departments on drone footage and editing the final content. Throughout the process, work closely with the Business Affairs team to ensure the video successfully communicates their vision.
Writing/editing: Create and assist with the development or editing of content of various forms of medium including memos, articles, brochures, and digital communications. Conduct interviews to create original stories for the division. Must be knowledgeable in editing standards. Edits and provides editorial, stylistic, and creative guidance on internal and external correspondence.
Special projects as assigned by supervisor and other duties as assigned
Work hours: Monday – Friday; 8:00am – 5:00pm
A criminal background will be conducted.
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| Preferred Qualifications: |
Excellent written and verbal communication skills, effectively conveying messages to diverse audiences.
Ability to manage multiple projects independently with minimal supervision.
Strong organizational skills, attention to detail, and time management to meet deadlines.
Confident, proactive, and able to take initiative.
Strong creative and strategic abilities to conceptualize, design, and execute engaging, organizational aligned visual communication generating new ideas and solutions.
Skilled in building and maintaining effective working relationships within the university and with stakeholders.
Proficient in social media, and web-based applications.
Software Proficiency in
- Microsoft Office: Outlook, Word, Excel, and PowerPoint
- Adobe Creative Suite with emphasis on Illustrator, Photoshop and InDesign
- Experience with video editing software such as Premiere Pro
Adaptable and flexible, capable of adjusting to changing priorities and communication needs.
These qualifications focus on communication, creativity, independence, adaptability, and collaboration, key for the role in Transportation and Parking Services.
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