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Social media strategy, content development, and management Designs and manages the social media content calendar; creates, edits, and schedules content across platforms; collaborates with stakeholders to source content; monitors engagement and responds as appropriate; analyzes performance metrics to inform strategy; ensures content is compliant UF, state, and national policies.
Content writing and story development Writes and edits blog posts, feature stories, news articles, and student and faculty highlights to support recruitment, engagement, and institutional storytelling.
Email and newsletter communications Drafts and distributes internal and external newsletters and email communications; collaborates with stakeholders to ensure message alignment and accuracy.
Project and event coordination and support Assists with planning and execution of communications projects and campaigns; serves as project manager with internal stakeholders; coordinates timelines, gathers assets, communicates with clients, and supports cross-functional initiatives; assists with communications support for select college events.
Website content management Updates and maintains website content to ensure accuracy, timeliness, compliance with laws and institutional policies, and alignment with brand standards.
Trends, analytics, and reporting Tracks social media trends; compiles analytics reports; provides insights and recommendations to improve communications effectiveness.
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