Social media management for UF Innovate, Tech Licensing, Ventures, Accelerate, and Pathways:
Responsible for researching, designing, and implementing platform-specific social media strategies in alignment with UF Innovate branding guidelines and goals. This includes maintaining a social media calendar and hiring, training, and overseeing social media interns who produce content for all UF Innovate accounts. Checks analytics and revises strategy as needed. Maintains channels with a fresh appearance through regular updates while adhering to brand style.
Monitors and analyzes social media marketing efforts:
Tracks social media metrics to evaluate campaign performance and prepares detailed reports to monitor key performance indicators, such as engagement rates, reach, and conversion metrics. Confers with the Marketing & Communications Manager and the Assistant Director, Communications, to revise strategy as needed based on campaign results. Presents an analytics report and enlists the engagement of colleagues in the full staff meeting. Daily checks comments, direct messages, tags, and all similar notifications. Responds directly in a timely manner when necessary and notifies others at UF Innovate to help solve problems if/when they arise. Regularly engages with other UF accounts to amplify messages.
Filters news/social and generates ideas for social media content:
The Social Media Specialist scans various news and social sources to stay abreast of headlines and trends relating to UF Innovate, its entities or people, and related startups, inventors, and technologies. The Social Media Specialist determines what is newsworthy or valuable and suggests content for Tech Licensing, Ventures, Accelerate, Pathways, or the overarching Innovate umbrella to elevate the brand and support marketing objectives.
Content development and engagement:
Develops compelling content such as monthly newsletters, multimedia assets for events, and implements strategies to engage target audiences. This position works with SCAD Media and TV20 to produce weekly Tech Tuesday episodes.
Partnership development:
Collaborates with internal and external stakeholders to build partnerships with Tech Licensing, Ventures, Accelerate, and Pathways leaders, SCAD Media, and other professionals to provide excellent customer service and communicate upcoming events and deadlines, leverage cross-promotion opportunities, and enhance social and other media efforts.
Finding and piloting new technologies:
Identifies and designs assessment tools to monitor progress toward social media goals and key performance indicators.
Other duties as assigned:
As a part of the marketing & communications team for UF Innovate, the Social Media Specialist serves on event committees (such as Standing InnOvation, an annual event honoring innovators), provides photography and media coverage of events outside of work hours (such as Innovation Hours), collaborates on special projects, hires/trains/supervises interns, and assists in UF Innovate’s efforts at tabling and other events.