| Job Description: |
Marketing Strategy and Implementation
- Under the direction of the UF Health AVP for Marketing and the Wells Brain Tumor Center Co-Directors to
support the Preston A. Wells Jr. Center for Brain Tumor Therapy to address marketing and growth
needs, with particular focus on: Directing consumer-oriented marketing campaigns for the Preston A. Wells Center for Brain Tumor Therapy.
- Leading efforts to ensure alignment of activities with overall Department of Neurosurgery and UF Health
marketing efforts to ensure consistency in messaging, brand, and quality and avoiding unnecessary
redundancy.
- Leading the planning and execution of community outreach and education activities related to brain tumor
education and maximizing participation with Wellness University, community walks/runs and other activities as needed.
- Coordinating the development and optimization of web content to elevate and enhance visibility on search
engines and across the web.
- Implements provider-focused marketing initiatives in support of reputation and referral growth, including: Generating new faculty bios for educational and research related promotions, conference participation
and regional and national reputation activities.
- Developing newsletters and broadcast emails.
- Directing the creation and distribution of podcasts, videos and other multimedia content
- Creating content to promote clinical trial participation, research advances and specialty care advances
- Leads the development, implementation and evaluation of marketing and communications initiatives with
input from Communications and Marketing leaders, Center leadership, faculty and staff.
- Drives, in collaboration with UF Health Marketing & Communications leadership and with the Wells Brain
Tumor Center co-directors, the process to develop and direct a comprehensive marketing strategy for the
Preston A. Wells Center that aligns with organizational strategic priorities
- Meets with departmental and service leaders to determine marketing needs and priorities.
- Collaborates with marketing and communications leadership to set marketing goals, develop and support
the implementation of marketing strategies and establish growth goals to drive market share.
Prepares and presents annual strategy and tactical plans to departmental and administrative leaders on
fiscal year goals, strategies, objectives and tactics.
- Guides communications plans in support of residency, research and CME efforts.
- Leads a coordinated approach to marketing and advertising efforts; collaborates as necessary with UF
Health colleagues to implement approved projects.
- Champions regular community education opportunities to cultivate potential patients and promote
awareness of departmental services.
- Oversees establishment and integrity of the brand; assures consistent usage for UF Health and the
University of Florida, where applicable, in alignment with established brand standards.
Publishing and Health/Science Communications
- Writes, edits and/or proofreads all promotional projects, such as advertisements, newsletters, brochures,
collateral material, video or television scripts or web content.
- Oversee the development of core narratives and storytelling strategies that elevate the center’s emphasis
on academic excellence, research impact, clinical innovation and community engagement.
- Engages UF Health creative services colleagues or external vendors to develop design for each project
and coordinate production.
- Works with photographers, videographers, freelancers, illustrators and social media managers as
necessary to develop high-quality content for the Wells Brain Tumor Center.
- Responsible for ensuring a proactive editorial calendar for the creation and posting of engaging social
media content across departmental and organizational social media channels.
- Provides content for use across pertinent UF Health and UF web pages and social accounts.
- Responsible for consistent application of university and UF Health brand standards.
- Works with UF College of Medicine, UF Health Cancer Institute, McKnight Brain Institute, UF Clinical and
Translational Science Institute, and UF Health Marketing & Communications leads to highlight and
disseminate institutional, regional, and national awareness of innovative discoveries and achievements of
the faculty, trainees, and staff at the Preston A. Wells, Jr. Center for Brain Tumor Therapy at UF
Health.
Marketing Planning & Reporting
- Prioritizes marketing and communications investments and develops and presents annual marketing plans
and budgets. Works with marketing and communications leaders to establish resourcing for proposed
projects and initiatives. Regularly reports on progress.
- Responsible for monthly reporting on the status of projects for marketing and departmental leadership.
- Responsible for developing and presenting KPI performance and return on investment reports to leaders
across systems.
Public Relations
- Supports media relations efforts by coordinating with communications colleagues to assist in proactively generating news coverage and responding to media inquiries.
Other
- Meets regularly with key chairs, chiefs, directors and faculty.
- Attends key planning and BTC leadership meetings.
- Attend regularly scheduled UF Health Marketing Team meetings.
- Attends UF Health Marketing & Communications divisional meetings.
- Uses the project management system to track and manage all marketing projects.[JB5.1]
- Serves as an essential employee during times the Command Center is activated.
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| Preferred: |
- Marketing or Communications degree strongly preferred.
- Proficiency in Word, Excel, PowerPoint, Canva, web content management systems such as WordPress,
and social media business management systems.
- Proficiency in Associated Press style required.
- Demonstrated outstanding ability to work under pressure in a fast-paced office with frequent interruptions,
changing priorities and short deadlines.
- Ability to plan, organize and coordinate work assignments.
- Proven experience developing and executing integrated communications plans and multichannel
campaigns aligned with organizational priorities.
- Strong analytical skills, including experience using communications metrics, digital analytics and
engagement data to inform strategy and decisions.
- Ability to establish and maintain effective, collaborative working relationships with others as part of a team.
- Ability to function under stressful circumstances, always maintaining respectful and supportive
interactions.
- Superior verbal, writing and presentation skills.
- Ability to plan, organize and coordinate work assignments.
- Ability to work independently and receive feedback on work.
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